ABOUT US

Alla doesn’t like to follow standards. She is positive, independent,full of innovative ideas. The decision of setting up Z.G.EST came to her when she was working in a bank. Seeing the dull dress-code of bank employees and their need to express themselves, made her think about creating a brand for modern women, that is suitable for wearing to work and leisure, can be unique and expressive at the same time. In her job she particularly values the process of idea generation and following how it emerges into the collection. “It is fascinating how a fresh idea usually with a deep philosophical subtext finds it’s reflection in clothing and brings up a special mood and a unique shine in the eyes” Alla says. While working on each collection she always keeps the vision of Z.G.EST woman in her mind. She is result-oriented and devotes hours to the work that she is interested in. She adores travelling and exploring foreign cities with their different cultures, mentality of people, their lifestyle and special vibe.

Lily is Visionary and Artistic. She doesn’t like to go with the flow. She has her own way of doing things and strives to excel in her profession by sharing her unique vision of human nature and different types of personalities reflecting those in her creations. She adores drawing since she was a child and often draws portraits trying to see the person who will wear the outfit far in advance, thus she creates a character not just a dress. She also enjoys super difficult tasks, as she can push herself out of her comfort zone, do something unusual and come up with new interesting ideas. She loves music, plays guitar and always listens to music when she is working. She is determined, hard-working and always puts a unique mood in each work she does.

Kara is a Realist and Dreamer at the same time. She is independent and flexible. Her analytical mind-set brings her an exceptional talent to turn theories into actions and turn sketches into bespoke pieces. She started creating clothes since her childhood making her dolls the prettiest and the most stylish ones. Her job is an inseparable part of her identity. Her love for fashion can be compared with the love for a family member - unconditional and inexplicable. She is always inspired as if it is her lifestyle. She loves white color which gives her big possibilities to create her art. She finds fresh ideas in architecture and monuments, adores travelling and discovering new places. Her character is defined by the power of will and her can-do attitude.

Anna is an Optimist. She is kind and emotional with a romantic nature blended with high sense of responsibility. She has a special aesthetic appreciation for beauty and is very interested in how and why things work. She can find new ideas everywhere, like in surrounding her people, nature or music. She believes that everything, whether it is a person, a piece of art or a company must have a story behind it, deliver an important message and create a certain emotional aura. She loves electronic music and dreams of attending all legendary music festivals. She has a big affection for foreign languages as she thinks that it's the language that represents very well the country and it’s people.